Jia Yueting's Regeneration Variables in the Automotive Industry: DTVs or New Shareholders LeTV Holdings Diluted to 15%

At a time when "trouble" continues, Jia Yueting's automobile industry may add additional variables.

Recently, sources have revealed to reporters that Guangzhou Automobile's auto Internet eco-system DTV will be funded. New investors may be one of the BATs, or it may be an auto group. The person said: "Originally 40% of LeTV shares will be diluted to 15%, Jia Yueting's influence will gradually fade out of the Dasheng vehicle service. "However, currently LeTV and Jia Yueting have not responded to this news.

Another intriguing message is that Zhao Lecheng, a former LeTV executive who had been assigned as a representative of LeTV Holdings in Dasheng Clothing, has been confirmed by LeTV to leave the company and formally joined the company as a senior executive.

BAT, Auto Group or Incoming

Accelerate to Jia Yueting?

In the past, the Dasheng vehicle service, the automotive Internet eco-commerce platform created by Guangzhou Automobile Group and Lecheng Holding and Zhongcheng Insurance, will usher in new investors.

A few days ago, the reporter was informed that Dasheng Garments is negotiating with BAT-related investors for cooperation. According to people familiar with the matter, except for Tencent, which had previously entered into a partnership with Guangzhou Automobile, the Dresden car service may have reached a strategic agreement with Ali or Baidu to obtain a substantial capital injection from one of the "B" or "A" giants.

Although we don't know the exact amount of investment yet, there are people close to Dasheng Garment Co., Ltd. that the total amount of investment in the introduction of Dasheng Garments will directly dilute LeTV's equity to 15%. More informed personage analysis, Guangzhou Automobile's intention to let the speeding up of the car service "to Jiayue Ting."

The Dasheng Garment had previously been an important layout of Jia Yueting's car industry. In June last year, Guangzhou Automobile Group, Leshi Holdings and Zhongcheng Insurance jointly established the platform. The three-shares ratio was 45%, 40% and 15%. The original intention of the joint venture was to make use of GAC Group's deep accumulation in the automotive industry chain, LeTV's Internet. Genes and Zhongcheng’s advantages in insurance services and risk management have opened up the entire automobile industry chain and created an open and shared automotive internet ecosystem.

However, at the time of this cooperation, many negative news, such as LeJie's financial crisis and heavily indebted Jia Yueting's departure from the United States, have also been reported by the industry. In the middle of this year, the court also froze all shares of LeTV Holding in the Santa Claus costume, and the freezing period was 3 years.

Originally wishing to rely on LeTV's DNA to make a big deal, not only didn't get LeTV’s slightest dividend, but it got into a “trouble”, and GAC Group, “out of school”, was eager to find new partners.

“At the beginning of the creation of the Dasheng Garment, LeTV accounted for 40% of the shares, and RMB 200 million of the start-up capital that was put in place earlier had Lexus’ 80 million yuan. However, this year’s China Court suspended Jia Yueting’s assets and funds in LeTV. Ten thousand yuan was frozen at the same time. Today, if the Dasheng vehicle service introduces new investors, the funds invested by LeTV have not yet been thawed. It is still 80 million yuan, but the shareholding ratio will be reduced, and the estimate will be reduced to 15%." Personages said, “If this successful introduction of a strong investor, Dresdner can accelerate the construction of the automotive Internet ecosystem as soon as possible, while GAC also hopes to introduce new partners as soon as possible to reduce Jia Yueting's negative impact on the Dresden car service. ”

What is the prospect of introducing new investors?

If the financing rumors of the Dasheng vehicle service come true, both the investor and the amount exceed the expectations of many industry players.

An industry analyst believes: "Ma Yun, Ma Huateng, Li Hongyan, the marketing value of these three platforms alone can reach several hundred million yuan. And BAT these platform-level Internet companies include a huge database will also be Vehicle clothing brings invaluable value."

At present, Ali has become a strong competitor in the smart car operating system. Baidu has also positioned itself as a supplier of intelligent driving technology solutions and has cooperated with hundreds of car companies. Tencent began to lay out the automotive industry in 2013, including investments in DDT, Auto Mall, Yixin Capital, Renren, etc. This year it also became Tesla's fifth largest shareholder. In terms of car networking, smart driving, big data, and automotive ecology, BAT companies also have a hobby. The ambitions of the three giants in the automotive Internet field are self-evident. "If new capital injections are obtained, the Dasheng Garments will accelerate the creation of the entire automobile ecological chain," said an insider of a large vehicle. "However, this will also mean that Jia Yueting will gradually serve out from the Big Dray.

It is reported that following the departure of LeTV CEO Liang Jun, Zhao Lecheng, the former LeTV’s senior vice president and president of the O2O business division of the LeTV Eco Sales Service Platform, has left from LeTV. Zhao Yicheng had previously been a representative of LeSports's stationing in Dasheng Garment Service. After leaving LeTV, he joined Dasheng Technology as Vice Chairman and Deputy General Manager. Whether Zhao Yicheng’s personnel changes are related to Jia Yueting’s fading out of the car service is still unknown.