Japanese car brands collectively turned to electric new energy and intelligence has become the consensus of the global automotive industry

As the last international large auto show of the year, the ongoing 2017 Tokyo Motor Show once again shows that new energy and intelligence have become the consensus of the global automotive industry. At the Tokyo Motor Show, Japanese brands represented by Mitsubishi, Toyota, Honda and Nissan exhibited their latest technologies and products in the field of new energy and intelligence.

Motorized into the development direction of Japanese cars

As the oldest Japanese car brand, Mitsubishi Motors displayed the latest technological achievements at this year's Tokyo Motor Show, including the world’s first SUV concept car e-EVOLUTION CONCEPT, hybrid SUV model Outlander PHEV, and the new compact model for the first time. SUV model Eclipse Cross. This shows that Mitsubishi Motors’ determination to continue focusing on SUVs is more determined and will target future developments in electric and smart.

According to reports, e-EVOLUTION CONCEPT is a product in which Mitsubishi's expertise in EVs, four-wheel control, and SUV technologies, as well as new vehicle-based artificial intelligence technologies, are fully integrated. Through numerous sensors, e-EVOLUTION CONCEPT can constantly sense the changing road environment and traffic conditions, and is highly synchronized with the driver’s intentions under any meteorological conditions and road conditions, thus providing the driver with “moving by heart”. "The comfortable driving experience. At the same time, e-EVOLUTION CONCEPT's onboard AI also has unique guidance features. By accurately grasping the driver's driving level, the on-board AI can independently think about the learning plan to enhance the driver's level, and make suggestions to the driver using voice dialogues and tips on the large front screen.

In addition to Mitsubishi Motors, other Japanese car brands also showed their latest products: Honda released the pure electric sports Sport EV concept car at this Tokyo Motor Show. This concept car is equipped with Honda’s autonomous intelligent system. Learned the driving habits of the driver and proposed various driving suggestions; Toyota Motor launched the latest fuel cell concept bus Sora, and the fuel cell MPV concept car Fine-Comfort; Nissan demonstrated the pure electric SUV concept car IMx and other models and Automatic driving technology.

Mazda, Suzuki, Subaru and other car companies have also shown their respective electric vehicle technology and products, as well as new advances in car intelligence, network integration.

The Tokyo Motor Show, known as the “Asian Automobile Technology Windward”, represents the cutting-edge development direction of Asian automobiles. This year's Frankfurt Motor Show, Mercedes-Benz, BMW, Volkswagen and other European automotive companies have clarified the direction of new energy and intelligent development. The performance of Japanese auto makers such as Mitsubishi, Toyota, and Honda at the Tokyo Motor Show fully demonstrates that, following European car prices, new energy and intelligence have become the starting point for Japanese brands.

Open a new era of car plans

The theme of this year's Tokyo Motor Show is “BEYOND THE MOTOR”. Japanese car manufacturers have changed their past traditions and traditions, fully demonstrated their latest progress in new energy, intelligence, and automatic driving, and shouted “redefining the car”. slogan.

“For more than 100 years, automotive manufacturers have been constantly updating automotive technologies. After entering a new era, electrification and intelligence have brought new challenges to traditional automotive companies.” Mitsubishi Motors CEO Yoshitaka said that with new technologies The application of scale, the past advantages of traditional car companies may become less important. At the same time, the market is also undergoing corresponding changes. In the past, people all hoped to own their own cars, and the shared car model in the future may become more and more popular. "All these have raised new problems and challenges for auto companies. Traditional car companies need to re-examine new demands and new technologies."

In response, Mitsubishi Motors released the new brand strategy “Ambition to Explore” and the first new global brand slogan “Drive your Ambition” in the past decade, reflecting Mitsubishi Motors’s technology and design, global business, and services. New explorations in the area.

Mitsubishi Motors Vice President Masako Yamashita said that Mitsubishi Motors has been building cars for 100 years. In the past 100 years, Mitsubishi has been committed to creating new kinds of cars. In the future, Mitsubishi Motors will pursue the three major values ​​of SUVs, EVs, and systems under the guidance of the new strategy, continue to innovate in the next century, and bring customers a deeper, more emotional car experience.

It is understood that as early as the Paris Motor Show in 2012, Mitsubishi has released the Outlander plug-in hybrid model for the first time, which caused some public opinion questions. Five years later, Outlander plug-in hybrid vehicles sold more than 135,000 vehicles worldwide.

On October 18, Mitsubishi Motors announced its three-year mid-term business plan in Tokyo. The plan points out that compared to 2016, Mitsubishi Motors' annual sales target will increase by more than 30%; by 2019, it will reach 1.3 million.

Yizi Xiu said that the development of new technologies such as new energy, intelligence, and networking has been growing rapidly in the automotive sector, especially as the Chinese market has made faster progress. Pure electric cars have a large number in China's auto market. The future pure-electric SUV products will soon become a hot commodity in the Chinese market. In the future, Mitsubishi Motors will actively develop and accelerate the development of electric vehicles, and will closely integrate with artificial intelligence systems and cloud computing.

Chinese market is highly concerned

As the world's largest automotive production and sales market, the Chinese market has always been highly valued by global automakers, especially in the field of new energy vehicles.

"Now, the automakers all over the world are advancing their operations in accordance with China's auto market policy." Masaharu said that Mitsubishi Motors is also carrying out its business in accordance with the policy guidelines promoted by the Chinese government, and has vigorously promoted the development of EV and PHEV automotive products.

Yamashita Hirohiko stated that the Chinese market is very important and Mitsubishi Motors' current core products will be slowly imported into China for production. In the future, the value of SUVs and EVs will be fully highlighted in the Chinese market, while Mitsubishi Motors will maintain product input in both areas.

Since joining the Renault-Nissan Alliance in 2016, Mitsubishi Motors has accelerated its development in new energy and intelligence. In response to the question of how to launch large quantities of new energy automotive products in the Chinese market, Michiko said that Mitsubishi Motors has three ways to advance this work, including the use of Mitsubishi's own new energy technologies to accumulate Renault, Nissan, and Mitsubishi. The alliance's technological advantages, as well as the use of technology partners such as GAC Group.

"After joining the Renault-Nissan Alliance, Mitsubishi Motors' sales, branding and operations are independent, but they can be shared in body platforms, power systems, and intelligent technologies, and they can achieve synergy in technology. At the same time, Mitsubishi Motors currently has The Chinese partner is GAC. Nissan’s partner is Dongfeng, which has formed a trend of cooperation among four groups in China.” Yi Zixiu said that China’s progress in the new energy field, especially in the battery field, is very large and the technology level Very high. In the past, batteries used in Mitsubishi's electric vehicle products were basically manufactured in Japan. In the future, cooperation with Chinese companies will be increased to provide more and better products and technologies to meet the needs of Chinese consumers.

It is understood that Mitsubishi Motors proposed in the mid-term business plan that it plans to achieve its target of selling 1.3 million vehicles in 2019, an increase of 30% from 2016. At the same time, investment in equipment and R&D expenses will increase by 60% and 50% respectively. As for the Chinese market, Mitsubishi Motors has set a grand goal of achieving a 148% growth in sales within three years.

In response to this, Guangzhou Automobile Mitsubishi achieved sales of 199% year-over-year in the first nine months of this year.