Automotive interiors: The next place in the automotive market

According to the survey, out of the 55 new cars that were listed on the domestic market in 2003, only a handful of cars had interiors as selling points. Only a few products have a word of interior in the selling point column. However, in the international sports arena, design war has already moved to interior design. According to overseas media reports, the international automotive design community is closely watching the design trends of Japanese companies. Because the interior of the Japanese car is exquisite, the design is outstanding, and this design feature has long been transformed into the most direct competitiveness of Japanese models in expanding the territory of the international sports car. The three major automotive groups in the United States compete with Japanese companies in high-end interiors. They cater to the preferences of consumers and add to their cars all the refinement, anger and devotion of European cars. An automotive designer once said: “The most likely car design is the interior design. The appearance of the car is for others to see. What people really enjoy is the interior design of the car.”

Interior products include dashboards, steering wheels, seats, control buttons, air conditioning outlets, shifter heads, door trims, door handles, and more. From a styling design perspective, interior design accounts for more than half of all vehicle designs. Because of the relative complexity of the interior design, the components involved are relatively numerous. To design a product's interior, its complexity is no less than the car's exterior design. The interior design also matches the shape design. Although there are many concept cars that are beautiful in shape, the interior design is inconsistent with the shape, which affects the coordination of the aesthetics of the vehicle and greatly reduces the aesthetic appearance. The insiders often know at a glance that it was not done by a group of designers, and at least not communicated well. In terms of job characteristics, interior designers mostly come from product designers, because the interior products are mostly close-contact, so the design needs to consider more details and need more delicate, and emphasizes the sense of touch, feel, Comfort, visibility and more.

For automotive interior design, relevant persons believe that from the development trend in recent years, the trend of international trends in interior design is more and more tend to digital and high-tech, modeling tends to be simple, neat, and pay more attention to a variety of Material application, collocation. In terms of the development of modeling and design, during the period from 1997 to 2000, the development trend of the international design style was that the automobile design language influenced and guided the product design style. From 2001 to 2004, due to the advent of the digital era, the widespread use of high-tech digital products (such as digital communication products and video audio/video products) greatly affected the trend of car design. The style of product design began to guide and influence the car. The design style of the vehicle. Many interior design elements of a concept car (such as buttons/buttons, display sections, backlight design, etc.) are similar to home appliances, computer products, and communication products.

In developed countries in Europe and America, most consumers prefer a sleek, simple style of design. In Asia, people prefer to have a lot of details and even luxurious arrangements, in order to demonstrate personality through these. As far as the domestic situation is concerned, consumers do not consider the proportion of interior quality when buying a car. Many models have made adjustments after entering China, removing high-tech parts and adding decorative parts such as peach wood trim and leather seats to reduce costs. The main reason is that at present, cars are just beginning to be popular in China. Most consumers don’t know much about cars. They don’t know how to choose, and it’s not clear how to evaluate and test whether the layout is reasonable and whether the interior quality is good or bad. As the popularity of automobiles continues to increase, consumers will eventually choose to design products that are reasonable and comfortable. Whether interior design is good or bad (including design, material comfort, layout, conformity with usage habits, etc.) will directly affect his use and even mood. In this sense, the interior design of the car is particularly important.