Visteon Research Shows: Chinese Consumers Are Increasing Their Appreciation of Automotive Interiors

Visteon Corporation recently announced the results of a comprehensive survey on car interior craftsmanship in China, showing that Chinese consumers are increasingly appreciating the craftsmanship of car interiors.

The survey results show that Chinese consumers attach great importance to the overall harmony of car interiors, including color matching, material combinations, styling design, and overall style, and they are particularly interested in car interiors that combine traditional, Chinese classics, and unique design styles. . Chinese consumers are familiar with and prefer high-tech electronic products and are happy to accept configurations with high-tech appearance such as easy-to-operate center consoles, instrument clusters, and steering wheel controls. For the materials used in automotive interiors, traditional wood, metal and leather are widely welcomed by Chinese consumers. In terms of surface treatment, Chinese consumers prefer a smooth surface connection and a comfortable feel, and pay attention to the detailed uniformity of the indirect seams of interior components.

Visteon’s research activities in China lasted for nine months and covered China’s five major automotive market segments, including small cars, family cars, mid- to high-end cars, utility vehicles, and sports cars. Visteon hopes to design automotive interior products that are more popular with Chinese consumers by understanding consumer perceptions and judgments on the exquisite craftsmanship of automotive interiors.