Two Problems and Three Directions in the Development of Automotive Aftermarket Internet Platform

As a market of hundreds of millions of dollars, the automotive aftermarket has long attracted a large number of Internet platforms. Not only has this round of capital financing allowed this car market in the development period to continue to boil, but everyone is optimistic that the Internet will soon be remodeled. With the remodeling of the auto aftermarket, the blink of an eye has been stunned by the reality. A large number of internet companies have collapsed, and only a few platforms have fought and survived. Capital enters the winter. The market is sad.

Two Problems in the Development of Automotive Aftermarket Internet Platform

The first problem is that there is no clear market positioning. O2O service is not difficult to start and it is not easy to do it well. It is even more difficult to continue to live after doing well. What kind of service do you position your own business, what kind of service does it provide, and what kind of consumer is it? In terms of O2O maintenance, the difference between on-site and on-site service is great, and the technical and manpower requirements The difference is also great, but at present most companies are showing homogeneity and low-end, there is no mature and consistent service standard, and they cannot provide consumers with a good service experience. At this point, there were pickpockets who did a very good job and focused on the board spray service. They had a clear positioning and standardized services and specialization.

The second problem is that the mode of burning money is not sustainable, and blind expansion will accelerate death. As an example, I did not mean to offend. The car wash was still relatively hot from last year to the first half of this year. The layout was very fast and the customer efficiency was very high. But this is based on the burning of money. In addition to burning money, there is a lack of a sustainable business model for management, offline services, and the brand itself. The demand under the subsidy is pseudo-needs, and the retention rate for users who rely on subsidies to burn out is very low. As soon as the subsidy stopped, the company immediately faced a crisis.

Three directions

These three directions are what should be taken into account when doing a good job in the automotive market:

The first, professional vertical service. As far as maintenance is concerned, it is not difficult to change the jet, change the hub, and change the oil. Then where are the characteristics of the startup company and where expertise is needed?

The second one is that we need to meticulously meticulously do the work, and do a good job in word-of-mouth and experience. The market after the automobile is really big, but it is not easy to do it. I personally prefer intensive projects. This is a key factor that can stand out in the automotive aftermarket startups in the future.

The third is to build a solid foundation for offline and offline integration.

In these three directions, the overall direction is to find the right direction, control the pace of expansion, do a good job off the line, and intensively reduce the risk of trial and error.

As a post-market automobile market is still in the development period, industry standards and specifications have not yet been perfected, and the Internet platform wants to survive in the automotive aftermarket, it must be stable, meticulous and meticulous.

The car service is a one-stop automotive aftermarket service platform under the Zhengzhou Vehicle Service Technology Co., Ltd. Car owners can use the car service platform to achieve online order consumption, terminal store service experience. Vehicle service to provide car owners with booking services, car wash beauty, maintenance, technicians online, illegal inquiries, roadside assistance, car insurance and other services. At the same time, the car service gang also provides store promotion, customer diversion, free store management system, technician training and other services for the store.