There is no new retail in the automotive aftermarket

Logically speaking, new cars, used cars, auto finance, maintenance, etc., but those who are affiliated with the car, will eventually be integrated into the new retail car as a channel. Therefore, "new market retail" sounds more like the product of a stage in this historical process, not the final stable form.

The sales of all categories seem to have changed because of Ma's “new retail”.

The industries that need new retail rewrites flourished under their blessings and embarked on a profitable path of scale and fame and fortune. If the industries that are not in line with the new retail philosophy are simply trying to cling to their jobs and say nothing, they will not be obvious at least.

In the automotive industry, the perception of new players in the entire vehicle circulation is more uniform. Automobile new retail (referred to in this article as "new automobile retail" refers to the "new retail vehicle") platform is often used S2b2C model, integrating the upstream and downstream channels of the automotive industry chain. But when it comes to e-commerce's empowerment of the "new retail style" in the automotive aftermarket, the sound is not so harmonious.

Why does the new retail of cars play from the vehicle?

In the automotive field, it is the concept of new retail sales that is the first vehicle to be sold. The reason for this is that, first of all, the implementation of the new "Automotive Sales Management Measures" on July 1 this year lifted a layer of shackles for car sales, and the identity of the second-generation dealers officially "washed white", while the new car retail platform was mainly covered. It is the non-4S channel.

In addition to favorable policies, consumption upgrades have changed the concept of people's car use, and the penetration rate of auto finance products such as rent-a-purchase has gradually increased. With the reduction of car thresholds, the demand for cars for small and medium-sized cities has continued to increase. In areas not covered by the 4S system, it accounts for half of the car sales. The new automobile retail has been integrated into the upstream channels, sank into the small auto trade shops in towns and cities, and empowered dealers to expand the scale of operations. .

Today's new car retail platforms rarely have "flat-rise buildings" type. They have been able to begin to do research on big data analysis through several years of data accumulation through automotive e-commerce, automotive information platforms, and SaaS tools. , aimed at the data-driven "Pan retail" direction.

In addition to developing new channels at the traditional retail end, the development of new vehicle builders may add to the new retail platform.

More importantly, the vehicle is undoubtedly the most suitable vehicle for the new retail automobile. Auto finance, post-market services, etc. can be grafted onto the platform side on this basis. The simple use of the post-market as the battlefield for new retail, the imagination of the platform is limited, does not meet the concept of "unbounded" new retail.

What is the significance of the new retail aftermarket?

The emergence of new retail is to cure e-commerce ceiling anxiety, then, e-commerce model for the post-market is just needed?

Maintenance is an industry that is more service-oriented than vehicle sales, and it is highly regional. It seems that the e-commerce cooperation with offline service stores, online transactions, transparent prices, increase the flow under the line, focus on services, double-struck.

However, consider carefully, the limited coverage of auto repair shops, the well-established store customer base has been fixed, and the online diversion effect is not so obvious. For these stores, it is not as straightforward for them to deal directly with customers.

Perhaps the new online and offline retail model is more suitable for store purchases. The platform is devoted to shortening the supply chain between suppliers and stores, reducing costs, or interoperating between stores within a certain range. This model will become “B2B”, and it can also be called “new retail”. Is it more appropriate to call "new wholesale"?

Of course, the title party is not important. It is important that what new improvements can be brought to the industry by new retail sales in the automotive aftermarket. At present, only a small amount of traffic and channels are provided for the stores, which seems a bit superficial.

And don't forget that not far away there is a new car retail in the eye of the maintenance and repair market, a careless, they face the embarrassment of being integrated.

For the new retail platform in the post-market, auto repair shops, upstream distributors, agents, suppliers, etc. are their channels. For new auto retail, the post-market is a channel resource itself.

"Post-market new retail," does not exist

Logically speaking, new cars, used cars, auto finance, maintenance, etc., but those who are affiliated with the car, will eventually be integrated into the new retail car as a channel. Just like in the advanced process of automatic driving from L1 to L5, it will surely go through the phases of L2, L3 and L4. After achieving L5 unmanned driving, other unstable forms will be eliminated. Therefore, “after market new "Retail" sounds more like the product of a stage in this historical process, not the final stable form.

But having said that, there must always be this process to get results. It seems that, in a certain period of time in the future, it still needs the post-market platform to do resource integration business.

After all, it is really hard to say whether the new retail of automobiles will be integrated with the post-market or whether the post-market platform “encircling the cities in the countryside” will swallow the entire automobile industry chain.