The automotive industry bred changes: with the "new" can not forget the "old"

It seems that overnight, new energy vehicles have become popular in the north and south. Large domestic and foreign technology giants are rushing to layout and the market is full of vitality. At present, the automotive industry is in a period of new changes. China, as the world's largest automobile production and sales country, has also demonstrated its strong vitality.

Can a new energy automobile be so abolished, can it abandon the traditional car market?

Traditional car makers are more trusted

Influenced by technologies such as Internet of Things (IoT), automation, intelligent transportation, and Internet of Vehicles (IoV), CAV with automatic driving and networking has also become one of the key trends in the future. Inrix's latest research report shows that for the manufacture of CAVs and the protection of relevant data, traditional car manufacturers seem to be more trustworthy and favored by drivers than leading technology companies.

According to the TrafficTechnologyToday website, the findings revealed that the driver is still holding disagreement and worries about the emerging industrial market worth several trillion US dollars.

Respondents mainly came from 5,054 consumers in five countries, of which Britain accounted for 1,013. In order to more effectively understand consumer perceptions of CAV, these respondents must have cars that are less than 4 years old.

53% of respondents believe that self-driving cars are expected to gain wide acceptance and popularity within 10 years; 18% of UK consumers believe that self-driving cars are expected to be purchased in the next 5 years, but only 17% of consumers May be willing to buy a car.

Compared to the history of automobiles, people's traditional definition of vehicles, Connectedcar actually prefers features and functions similar to today's smart phones. However, if it is concerned with who should integrate and maintain the relevant in-vehicle data in the connected car, one-third of the British drivers said that they are still unable to trust any company.

If you want to reluctantly make a choice, 27% of the drivers prefer to trust the traditional car manufacturers, and only 18% of the drivers chose the Silicon Valley technology giant.

The consumer’s trust in traditional car manufacturers is greater than the conclusion of the tech giant. Undoubtedly, some important messages have been released. Although British drivers hold a higher level of distrust for current technology companies, traditional car manufacturers still need to work harder to show consumers the advantages of their car networking and self-driving technologies to ensure that they can maintain a stable position in this highly profitable business. Industrial market.

Three major trends in the development of new energy vehicles

Assistant President Cai Bin of SAIC Motor Co., Ltd. believes that changes in China's economic development will inevitably determine and influence the future direction of China's auto industry. Investment in traditional industries is basically saturated, and new technology, new industries, new formats, and new models are emerging. In the past, the fluctuating consumption patterns were gradually replaced by diversified and personalized consumption. The Chinese economy is now oriented towards innovation. The economy is undergoing transformation. In the future, China's auto industry will certainly take a differentiated development path.

Cai Bin said: "For the Chinese automotive industry, although innovation is a more traditional term, it is still a key word for the development of the Chinese automobile market in the future. Taking innovation as the guideline means breaking through the original development path and exploring creation. The new latitude space seeks and creates new market opportunities in an uncertain environment."

He said: "Two profound changes in users and technology will have a revolutionary impact on the development trend of the Chinese automotive industry. Therefore, the future trend of the automotive industry will be reflected in three aspects, the first is in research and development. The cross-border entry and integration of technologies, such as new energy, interconnection, and intelligence, not only allows new changes in the automotive evaluation standards, but also fundamentally changes the direction and path of traditional automotive technology upgrades. The second aspect is the manufacturing process. The emergence of mobile internet and big data makes smart manufacturing possible, and traditional automobiles are facing the pressure of change. The third area is the consumption service link, with the change of new generation consumer consumption patterns and the rapid development of Internet technology. Make the service experience a significant improvement in the status of the automotive industry."

Innovation, innovation

The 2017 (Eighth) Global Automotive Forum was held at the Chongqing Yuelai International Conference Center from June 7th to June 8th. The theme of this forum was "Change, Innovation and Transformation and Upgrade". Lian Yubo, senior vice president of BYD Co., Ltd. attended the forum and delivered a speech.

Lian Yubo said that in terms of policy, China manufactures new energy vehicles in 2025, including the formation of key components, complete industrial systems and innovation systems, and promotes the promotion of independent brands. New energy vehicles are in line with international advanced standards and technologies for new energy vehicle intelligent platforms.

In the market, the Chinese market is still growing and developing, because there are many new brothers ready to come in, proving that there are still many opportunities in our market and our market is still developing. By investigating 52% of consumers in China, there is a willingness to purchase pure electric vehicles or hybrid vehicles. The 13th Five-Year Plan also provided us with the demand for 2 million new energy vehicles in 2020.

On the economic level, the “One Belt and One Road” has promoted the global layout of Chinese auto companies. BYD has recently launched a series of development strategies. It has already introduced the layout of commercial vehicles, buses and electric vehicles in Europe and South America. The United States has established its own factory. Recently, BYD’s cloud rails and rail transit have brought a package of bus electrification and urban electrification solutions to the world along with the “Belt and Road” policy.

As a powerful automobile country, new energy intelligence and network integration are our direction, and market demand also has opportunities for good development. The economy is also an upward and outward development space. From this favorable aspect, our development opportunities are still great. . New energy is also facing some challenges. In terms of policy countries, the withdrawal of subsidies is also a two-way drive. It further motivates the competitiveness of products, how to grasp the core technology throughout the entire industry chain, improve efficiency and reduce costs, and at the same time improve our Competitiveness, which we are training in the short term.

The so-called bend overtaking, when the car races, the bend provides everyone with an opportunity to go beyond the opponent, the content of the car's own technology, the requirements of the rider is higher, but have to say that the curve overtaking the car There is a higher demand within itself, and the corner is just an opportunity. If we do not pay enough attention, we will also take the old road of traditional fuel vehicles in the field of new energy vehicles.

Overall, the development of new energy vehicles can not forget the "origin", we must learn from the traditional automobile production and manufacturing lessons learned, take its advantages, make up for short, stabilize the foundation, improve technology.