"Automotive to the countryside" industry adjustment and rejuvenation plan is difficult to make

On January 14, the State Council executive meeting reviewed and in principle adopted the automobile industry restructuring and rejuvenation plan. The plan proposes that from March 1st to December 31st, 2009, the state will arrange 5 billion yuan to provide one-off treatment for farmers scrapping three-wheeled vehicles and low-speed trucks for light-duty trucks and for buying mini-buses with a displacement of 1.3 liters or less. Financial subsidy. This plan is called "cars go to the countryside," and behind the policy, sales of up to one million light commercial vehicles and minivans are expected...

The pointer of the clock skips the zero hour of March 1st. All Chinese auto manufacturers are excited because the arrival of this day means

The candles on the huge cakes of the 1 million rural auto market have been blown away. It seems that as long as this is done, delicious food can be imported.

However, similar to the past, this “car to the countryside” was not as smooth as imagined. As of March 2, the relevant national departments have not yet issued the “Car to the Countryside” implementation details that are operational. The "difficult births" of the implementation rules, and the numerous problems encountered by the huge "car to the countryside" at the beginning of the journey, make this avenue full of golden hopes a bit long.

Magnified decimals?

As soon as planning was completed, everyone had put the "pot" in place and the fire had increased. However, the details had not yet been released, so that this large "pot" can only be dried. The first hurdle placed on the road to the countryside of the car is "How much can the car be subsidized in the countryside?"

Like the car manufacturers' caring wait, rural consumers are equally excited to watch the upcoming new car. Especially after the planning start-up time has arrived, the enthusiasm of rural consumers has reached the peak - the reporter interviewed randomly in the surrounding rural areas. The villagers are eagerly looking forward to the arrival of the subsidy policy, but “how much can we give us subsidies?”

According to the simple calculation of 10%~13% of the subsidy quota for implementing home appliances to the countryside in the past year, it is easy to find that there is an inconsistency between planning and expectation: “If the average price is 50,000 yuan/vehicle, the subsidy is 10%, then 1 million. The total amount of vehicles reached 5 billion. If it exceeds 10%, the 5 billion financial subsidies will obviously not be enough, not to mention that the final sales volume will exceed 1 million."

On the other hand, the plan only made a guiding direction: "Can buy light trucks or 1.3 liters of micro-buses below the displacement", but the specific model to which vehicles are not yet clear, lack of access to the terms of the provisions, not only Car manufacturers are stunned and make rural consumers more appetite.

Only choose local car?

Although the implementation rules have not yet been clearly introduced, various places have been eagerly awaited. At the end of February, Jilin Province took the lead by investing 100 million yuan to start the car to the countryside: Farmers purchased trucks, minibuses and mini trucks under 5 tons produced by FAW Group in Jilin Province, each vehicle is given a 15% subsidy, and the highest subsidy for bicycles The amount is 30,000 yuan.

Among the local policy information, the most memorable six words are "production in Jilin Province." The essence of this policy is "local local townships under the car", and the original intention of the plan obviously has a big difference.

“If all local policies are carried out in accordance with this principle, then the entire rural market is essentially divided into several regions. From a small point of view, the choice of farmers to buy cars is limited. From a large point of view, it is a policy that restricts rural cars. Fair competition in the consumer market.” A Chongqing auto dealer stated: “Comparatively, there are Chang’an and Lifan in Chongqing that are producing light passengers or micro facets, so rural consumers in Chongqing have at least two brands to choose from. But what about other regions?"

Go to the city to repair the car?

Compared with home appliances to the countryside, cars that have a greater amount of money and are more technically complex have to generate more concerns in the countryside. The simple assumption is that the rural market is more suitable for hard-durable, affordable vehicles. However, even if it is strong and durable, it will take some time for the “village-village-pass” project to reach its target. Before that, even strong and durable vehicles may not be able to adapt to all rural roads.

Compared to home appliances that do not go out in the home, the car is marching on rural roads lacking corresponding road facilities, and traffic management, villagers and livestock security guarantees will all become the basic conditions for the perfection of the countryside for automobiles.

Of course, placing on the desktop of these basic conditions also involves the distribution of the manufacturers in the countryside for the maintenance and repair of the network. “We are concerned now that if the purchased vehicle is out of order, does it mean that we must open it to the city to repair it? It is better to say that if I can't walk, can we still go to the head of the cattle and pull the car into the city?” a villager in Chongqing’s Dianjiang County stated the specific problems in the simplest terms.