Established a national brand for automotive transmissions and became a competitive enterprise with strong international competitiveness in the industry

The guiding ideology and thinking for the development of the company is to earnestly implement national and industrial policies such as the “Eleventh Five-Year Plan” for the national economy and social development and the new “Auto Industry Industrial Policy”; adhere to the people-centered and innovative development model; seize the favorable opportunity and continue to implement To reform the idea of ​​development, to vigorously promote technological innovation and upgrade the level of technical quality; to implement both the market strategy, the technology leadership strategy and the quality brand strategy, to increase the adjustment of product structure and organizational structure; to improve the overall quality of enterprises and optimize the allocation of enterprise resources. Enhance the company's core competitiveness; for domestic and foreign markets, establish a national brand of automotive transmission, and become a strong competitive advantage in the industry. During the “Eleventh Five-Year Plan” period, the company will realize the strategic shift from domestic support to global procurement, systematic, and modular development, and strive to enter the global procurement supply chain, becoming a primary or secondary supplier.

While facing domestic and international markets and continuing to maintain competitive advantages in the domestic market, we are actively exploring the international market and gradually achieving OEM support. Carry out the strategy of “combining passengers and cargo simultaneously”, do a good job in the implementation of the transmission product development strategy, and implement large-tonnage, high-torque, multi-speed, low-speed green environmental protection, low noise, low vibration, intelligent, lightweight, easy to operate, series In the direction of development, the development of EPS portable shifting systems and AMT electronically controlled automatic control systems; increased market development efforts and production and sales scale of heavy-duty transmissions; maintained the dominant position in the passenger vehicle market, expanded to the heavy truck market, and strived to become China Passenger cars and trucks are supporting well-known brands in the market, and strive to achieve a 40% or higher share of the "Zhujiang" brand transmission products in the supporting markets of large and medium-sized passenger cars at the end of the "Eleventh Five-Year Plan" period, and 20% in the heavy-duty truck market. , It has become the preferred brand for domestic high-end passenger cars and heavy-duty trucks. Management innovation and technological innovation, efforts to implement product development strategy and technological transformation, comprehensively improve the level of product technology and production capacity, to meet the market's growing demand for "Ruijiang" brand products.