Dongfeng Xiaokang: The two giants of automotive appliances want to cooperate

News came before the holiday, Dongfeng Xiaokang Automobile and Gome wanted to form a strategic alliance. At present, both parties have initially reached an agreement.

It is understood that this cooperation has progressed smoothly and preliminary cooperation intentions have been reached. The key factor of this cooperation is that both parties are extremely eager to see each other's complementary advantages in resources such as marketing networks, advertising, and promotional activities. This is the first case in the industry. The two sides will sign a strategic cooperation agreement in the near future, and will then launch the first large-scale joint marketing campaign to raise a large-scale automotive home appliance consumption festival.

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