Brilliance Automotive Group Dalian Special Vehicle Industry Technology Innovation Base Starts

On October 26, the signing ceremony and field opening ceremony of the Dalian Special Vehicle Industry Science and Technology Innovation Base of the Brilliance Automotive Group under the theme “Brilliance Special Purpose Vehicle and World Dream Workshop” was held in the advanced manufacturing industry park of Dalian Jinzhou New District. It is understood that the base covers an area of ​​6 square kilometers and has five production processes of machining, painting, welding, carpentry, and resin. It will build dozens of Sino-foreign joint ventures and cooperative manufacturing plants, and will successively introduce new products for medical treatment. Environmental protection, welfare, rescue, fire and other models.

Along with the beginning of the national "Twelfth Five-Year Plan", various localities have accelerated the pace of economic restructuring, and the automobile industry, which is a pillar industry of the national economy, has ushered in an "inflection point." In 2010, China's auto sales exceeded 18 million units, and the market competition has become increasingly intense; in contrast, the sales of generalized special vehicles were only 2.06 million. It is expected that in the next few years, domestic special vehicles will grow at a rate of not less than 15% year-on-year, and by the end of 2015 sales will reach approximately 4.21 million vehicles, which will be faster than the overall automobile market.

In the view of Brilliance Automotive, special vehicles such as ambulances, fire engines, sanitation vehicles, and police vehicles have become important directions for the transformation and upgrading of traditional automotive products and a new "blue ocean" for industrial innovation. In order to sail to this "blue ocean", it is necessary to build a special car industry platform that suits the needs of society. For this reason, Brilliance Automotive is determined to build a world-class special-purpose vehicle base and clearly puts forward the "BSV (the abbreviation for "Brilliance Special Vehicle", which is also the abbreviation for "Building Social Value") as the logo of Huachen Special Purpose Vehicle. This is not only a “commanding height” for auto companies to seize the initiative and win the future, but also contributes to the promotion of the country’s scientific development and building a harmonious society.

In the “12th Five-Year Plan” blueprint of Brilliance Automotive, they are determined to implement a product differentiation strategy, a market blue ocean strategy, a brand priority strategy, and a technology leadership strategy in the special vehicle segment. We will strive to achieve the “222111” target by 2016, that is, to establish operations in two phases during the five years from 2012 to 2016, with a total investment of US$2 billion and a total profit and tax of RMB20 billion, and when all projects are completed and put into production in 2016, The total annual profit and tax will be 2 billion U.S. dollars and the annual sales revenue will be 100 billion yuan. The annual production and sales of special vehicles will be 100,000, and 10,000 people will be employed to solve the problem.

After many comparisons and careful choices, Dalian, an open-frontal city, entered its vision of Huachen Automobile with its port advantages, regional advantages, industrial advantages, and openness advantages. The first high-tech special-purpose vehicle industry science and technology innovation base project featuring the industrial clusters that Brilliance Automotive strives to build, eventually landed in Dalian.

According to the plan, the construction of the Dalian Science and Technology Innovation Base for Special Purpose Vehicle Industry will be divided into two major phases. Among them, the establishment of the plant introduction phase, plans to complete the basic construction in 2013, the base will achieve an annual production capacity of 50,000, with dozens of product varieties of special vehicles and chassis production and development capabilities, will also be completed logistics, spare parts and other supporting Resources become serialized and large-scale production bases.

The second phase is the development of the pre-research phase, which will be completed in 2016. By then, the base will not only achieve a production target of 100,000 vehicles/year, but will also be built into R&D, design, logistics, parts and components, marketing, and automotive finance. The integrated “6+1” functional area has created a “diversified regional agglomeration, specialized division of labor, and socialized collaboration” as a multi-purpose automobile city for special vehicles, making it a comprehensive innovation base with a complete industrial chain.

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Brilliance Automotive followed up the decision of the Central Government in 2002 and was approved by the Liaoning Provincial Government to establish a wholly state-owned company. It is a large-scale enterprise group integrating R&D, design, manufacture, sales, and capital operation of complete vehicles, engines, and core components. Brilliance Automotive directly or indirectly holds three listed companies, Brilliance China Automotive Holdings Limited (Hong Kong, United States listing), Jinbei Automobile Co., Ltd. and Shanghai Shenhua Holdings Co., Ltd., owns 100 holding and joint-stock companies with total assets of RMB 30 billion. Employees 35,000.