Brilliance Automotive enters into Wei Ke, Golden Cup and Starfish Market sells well

On September 8, 2009, the new product of Brilliance Automotive South Base debuted in Chengdu, and the light and sleek Golden Cup Starfish minibus greeted the market with gorgeous posture. At this point, Huachen Group officially announced its entry into the micro market. A few days ago, Jinbei starfish micro-offers in the southwest, North China and other places sales are gratifying, this micro-off to "reliable, durable and durable" advantages, loved by consumers, set off a new round of buying boom.

Whether it is the "leader" of SAIC-GM-Wuling, Changan Automobile, etc., or the fast-paced Brilliance Jinbei Cup and the hip-hop mini-cars of Zhengzhou Haima, they all regard the mini-vehicle base as an important part of their overall strategy. As a Brilliance Jinbei with a 20-year history of China's auto national brands, why did they decide to enter the micro market?

The relevant person in charge of Brilliance Jinbei told the author that after 20 years of steady development, Brilliance’s products have covered the fields of high and mid-range cars, commercial vehicles and light trucks, and have firmly occupied the mainstream position of the market. The Brilliance Jinbei Sea Lion light bus market has more than 800,000 vehicles, ranking first in the domestic light bus market for 12 consecutive years. As national policies continue to increase support for the mini vehicle market, a huge market demand has rapidly emerged in the mini vehicle market. Huachen made a decisive decision to advance the micro-customer products planned for the second phase to the first phase of production, and quickly expand the market with “high-quality micro-vehicles” to seize the initiative. The formation of a "two-core" strategic framework for North and South injects new vitality into the development of Brilliance Automotive's high goals.

It is understood that the first phase of Brilliance Automotive South Base has a total investment of 1 billion yuan, a construction area of ​​120,000 square meters, and a production capacity of 90,000 vehicles. After completion of the second phase, it will have a total capacity of 210,000 vehicles. As the first micro-offer product of South China Base, it brought together Brilliance Jinbei's rich experience in R&D, technology, equipment, management, marketing and other aspects, and created high-quality products with world-class R&D technician service users. It has four outstanding features: economical and practical, reliable quality, super loading, and comfortable driving. It has a six-transverse and two-vertical super-wide beam and a solid chassis. It has a revolutionary six-leaf spring design and is powered by 45 kilowatts of gold. The combination of changing space and the unique classic BMW front face have obvious advantages in the same class. In addition, Jinbei Starfish Microbus 's front end increases the energy-absorbing buffer zone design, and has unique double-layered concave anti-collision front beams and side-gate anti-collision steel beams and other high standards of safety and quality, which not only greatly improves vehicle safety, but also makes it worthwhile. trust.