Automotive supplies and automotive after-sales service market "good money" promising

On November 7, the four-day 2004 Zhongyuan Automobile Expo successfully closed at the China National Expo Center. In addition to the pleasing beauty of the car, the car seat has a variety of health features, excellent car audio sound quality, people love the car perfume, car thieves headache, anti-theft system, etc. related to car service The products also leave a lasting impression. Why can automotive products ring the Auto Expo? What are the market prospects of the automotive after-sales service industry? How many car-watchers think of auto supplies? The reporter conducted in-depth interviews with a series of questions. Car accessories wonderful debut In the 2004 Zhongyuan Automobile Expo, the reporter saw that exhibitors of automotive supplies manufacturers cover almost every aspect. Among them are high-end in-vehicle systems, public information systems and software systems such as reversing radar, car telephones, office systems, traffic information and driving guidance systems, as well as car entertainment systems such as multimedia audio, television and electronic entertainment, as well as interior and exterior decorations and automobiles. Perfumes, anti-theft devices and other auto parts and car accessories, explosion-proof membrane, lubricants and other common car care products, as well as professional car beauty services, basically runs through the new car sales, after-sales service, spare parts sales and other aspects. The reporter found that many automotive products are designed in a style of comfort, fashion, simplicity, personality and rich cultural atmosphere, in order to meet people's pursuit of comfort, comfort, convenience, fashion, self-realization and other psychological needs. What makes people most unforgettable is that many businesses are showing up and down at the scene. After assembling related products in the car, participants are asked to sit in the car to experience the different feelings brought by car decoration products. Ms. Zhang, who lives in Nanyang Road, experienced a "special" sound from a certain manufacturer, and decided to give it to his own little POLO on the spot. According to relevant investigations, China’s auto aftermarket has reached a scale of RMB 37 billion in 2001 and RMB 50 billion in 2002. With the further growth of the domestic auto market in 2003 and the development of the automotive supplies industry itself, the size of this market has reached a scale of about 65 billion yuan. According to a survey conducted by the reporter, more than 90% of car owners have the intention of “beauty” for their cars. Among them, those who wear explosion-proof membranes, install or modify car audio are not a few, and buy small pendants or headrests and cushions. , cushions, floor mats and other supplies accounted for at least half. Broad prospects for the automotive products market Tian Baocai, general manager of Zhengzhou Meijiemei Advanced Maintenance Center, is very optimistic about the automotive products market. Tian Baocai said: In the next three to five years, with the rapid popularity of automobiles and people's changes in the concept of car consumption, automotive decoration and automotive beauty industry will usher in the golden period. According to him, in the past, there was no car warranty in many people's concepts. The car was sent to the repair shop as soon as it went wrong; and now people's concept is gradually changing, and they begin to pay attention to car maintenance, so the car maintenance business Will gradually become hot. Manager Zhao Qingxiang of Henan Chuangshi Trading Co., Ltd. stated that many people are now pursuing high-end and fashion. After purchasing a car, these people must do a good job in the car and make their car warm and cute. After all, private cars are the “huts” that the owners of cars are moving. A person in charge of Che Guinness’s chain agency also told reporters that with the gradual improvement of living standards, people’s demands for health have become higher and higher, and new cars often contain toxic gases such as formaldehyde and benzene that are harmful to people’s physical and mental health. Therefore, related products such as seat cushions that absorb and eliminate toxic gases in the vehicle will be popular. Bigger and stronger becomes an inevitable trend According to industry insiders, although the automotive market is bright, investors must not blindly follow suit. Moreover, auto supplies companies can only make the Nuggets more profitable in the after-market auto market if they are bigger and stronger. For small and medium-sized investors, they usually enter the market in the form of small car beauty shops. The service content is mainly based on ordinary vehicle cleaning and sales of a small number of automotive products. According to the current market conditions, such a mode of operation with a single service project, lack of scale, and technical content has a very narrow market space, and “money” is not good. At the scene of the Auto Expo, the owner of the car interviewed Mr. Cao told reporters that he once went to a small beauty shop in Zhengzhou to wash the car. As a result, the car was scratched by the beauty shop. Who knows that the beauty shop not only did not apologize, but also became a big deal with him. Noisy. Mr. Cao said very sadly that he later went to a large-scale automobile maintenance organization and regularly maintained the car. The words from the head of a chain automobile service center in Zhengzhou can tell the question: From the current status, car service companies must be bigger and stronger to make grades. Even if you are only running a temporary street car wash shop, you have to think about how Can make the shop bigger and stronger, the traditional mode of operation can not be based on the market. Of course, in order to facilitate the convenience and low cost, small car beauty shops may attract some taxis and public vehicles for consumption, but due to the special use of these vehicles, consumption is mainly confined to the most basic car wash, and illusions pass 10 yuan or even 5 yuan each time. It is obviously unrealistic for the car wash service to enlarge and strengthen the company's scale. Therefore, with the increase of private car owners and the intensification of market competition, consumers have become more and more critical, and the demand for the automotive supplies market will become higher and higher. Industry insiders predict that in the next few years, the competition in the automotive supplies market will become more intense, and more and more capital will be invested in this market. Large-scale auto beauty supermarkets and chain companies will also enter the market, and some Existing auto-cosmetic companies will use external forces to expand their power. Therefore, the future pattern of auto supplies market will also undergo tremendous changes. The specialized technology level, market segmentation and positioning, and advanced business management model will become the magic weapon to win in the competition. The person in charge of another auto beauty chain in our province also stated that with the rapid development of the auto industry, the auto market has rapidly “expanded”, a towel, a bucket of water, a worker, and a single hand to “decorate” the car. It will become more and more difficult to survive. China's auto supplies market has stepped into a period of fierce competition and the fight for hegemony. Large-scale, specialized and chained auto service shops have emerged, and auto sales 4S stores have begun to expand their business scope. , To increase auto after-sales service such as auto cosmetology and maintenance, automotive supplies market will face a major reshuffle of the "Warring States era."