Xugong’s Advantages of Associated Marketing of Automotive Concrete Vehicles

From January to May, the sales of concrete mixer trucks in the domestic market of Xugong Automobile Co., Ltd. increased by 42.9% year-on-year. XCMG's cross-border operations are undergoing qualitative improvement.

Since the launch of the "Concrete Vehicle Project" in 2011, Xugong Automotive has built a spectrum-based product line of hybrid trucks with the "Seoul Lightweight Series, Xiaolong K Series, Xiaolong T Series, and Natural Gas Series", covering 4 and 6 parties. The 8th, 9th, 10th, 12th, 14th, and 16th-party series have become the most complete manufacturers in the domestic mixer industry. After the establishment of the basic product line, the company quickly positioned itself for the construction and promotion of commodity power. The company's technology, manufacturing, quality, procurement, service, and market sectors are all engaged in coordinated operations, and round-the-clock coordination and multi-sectoral coordination of the upstream, downstream, and optimization efforts has been carried out around building high-level mixer trucks that participate in market competition. . Nowadays, XCMG's concrete mixer trucks have achieved the goal of competing with competitors in the industry, and continue to work in depth under the guidance of people who have no one else and who have the best.

The same is true for the pump truck products. In the pump chassis segment that controls the world under the import chassis, in April, the 46-meter Xiaolong T series chassis pump truck independently developed by XCMG Automotive achieved sales. When this domestic chassis pump truck and imported chassis pump truck appeared on the construction site in Lu'an, Anhui, it immediately became the focus of attention. After the user used it, he was pleasantly surprised to find that Xugong's autonomous chassis pump pumped faster and had better suction adaptability. At present, Sanqiao 37-meter and 46-meter four-emission pump trucks have all been put on the market for sale, and have successfully undergone higher inspection requirements for the reliability of pump chassis; the four-bridge 53-meter and 56-meter four-emission pump trucks have also been successfully developed. The announcement that the sample vehicle is still being declared has been reserved by the user. Under the current situation, the users of pump trucks are faced with continuous decline in profitability space and increasing pressure on investment returns. However, Xugong’s domestic chassis pump trucks with the advantages of price, service and spare parts have entered more and more users' horizons, and the pattern of the pump truck industry is quietly changing.

Three vehicles of concrete one-stop three-car complete sets of equipment, market competition main body sub-cards, special vehicles, concrete machinery three industries. Under this complicated and changing competitive situation, XCMG cars focus on the concrete industry chain of concrete mixer trucks, pump trucks, bulk cement trucks, dump trucks and related marketing. The advantage of cross-border marketing is gradually solid. Since the beginning, Xugong Motor Co., Ltd. has relied solely on leveraging its strength and pursuing the development of orders, and has been deepening its focus on marketing networks, building and upgrading its marketing capabilities, and focusing on the development of order quality. “闯” and “创” have become the leapfrog for the development of XCMG's automotive concrete vehicle business.