The main point of automotive e-commerce in the "auto market"

December 11, 2022

The automotive e-commerce that has been brewing for many years has not been able to “blossom the results”. According to Wang Dong, a senior project analyst at the Economic Information Center of the National Information Center, this is mainly caused by the product attributes of automobiles. The market entry point of auto e-commerce is still to be put Nature and positioning.

Wang Dong suggested that if it is positioned in an independent sales channel, online, special commemorative, and limited edition models can be sold separately in e-commerce channels; if the existing channels are supplemented, some preferential policies can benefit the electricity supplier. Platform, that is, the price is cheaper, the purpose is to achieve overall sales growth; for the aftermarket, car vertical portal ecommerce platform has the greatest advantage, accurate positioning of the car population, can be the main service, cost-effective and standardized.

"Automotive Aftermarket" is the highlight of the future car e-commerce in the eyes of Wang Dong. “E-commerce will have a huge impact on the current automotive market. Standardization and transparency are the main weapons of e-commerce.” Wang Dong explained that standardization can solve the worries of consumers. All accessories are the same as 4S stores. Original parts or internationally renowned brands; transparency is to solve the price problem, high parts and labor costs of 4S stores will push more and more consumers to e-commerce platforms.

At present, the "car aftermarket" e-commerce is more abundant in its forms of existence. There are manufacturers-led, independent e-commerce companies such as parts and components companies, auto-cosmetics, and automobile repairs, as well as auto parts platforms for auto parts, and automotive professional forums. E-commerce and so on. Wang Dong said that at present, this market has developed rapidly, but the main problem is poor market reputation and poor trust. Solving these problems will be the key to the rapid development of e-commerce.

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Author:

Mr. Liu Keda

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