Raise the details to solidify the foundation of the automotive industry
December 21, 2022
At the just-concluded 2014 China Automotive Industry Development International Forum, Dong Yang, vice president of the China Automobile Industry Association, said that this year, the country’s automobile production and sales will reach 23.83 million, an increase of 8.3% year-on-year. Regardless of whether this figure is based on scientific analysis, it will be an indisputable fact that China will become the world’s largest automobile production and sales country for five consecutive years.
It is undeniable that although China has been the world’s largest automobile production and sales country for four years in a row, there is still a big gap between it and the real automobile power, and becoming a powerful automobile country is already the core goal of the Chinese automobile industry. In this forum, suggestions on building a powerful automobile country include both sound market policies and regulations, as well as arguments for promoting supervision and promoting the development of auto finance companies. In fact, the current Chinese auto industry wants to be stronger, there is no short cut, but it should bid farewell to the rough development mode in the past and turn it into comprehensive improvement of details. When an industry develops to a certain period, details often determine success or failure.
The details exist in every node of the automobile industry. They are all more or less dictating the direction of the automobile industry. Perfecting and improving details is the most important aspect of the current automobile industry. For example, an incomplete survey shows that the market share of the relatively more convenient and fast Internet auto finance is still very low under the increasing background of the auto finance market share. The reasons are insufficient awareness, inadequate financial products, and incomplete products. The slow development of Internet auto finance is a microcosm of the status quo of auto finance development. Although the "Automobile Finance Corporation Management Measures" began to be implemented in 2004, and despite the rapid development of auto finance in ten years, the amount of credit contracts has increased dramatically. However, ten years later, auto finance products still have complicated procedures and insufficient product flexibility. There are many aspects that need to be improved.
Auto finance is an integral part of auto consumption, and as the auto industry matures, its proportion in auto consumption will gradually increase, and its impact on the auto industry will also increase. Perfecting products, strengthening publicity, and enhancing convenience will be the general direction of the development of auto finance. In fact, these things that need to be changed do not have too many directional things, and they are more about refining products and improving services.
The same is true of the entire automotive industry. Without further technological breakthroughs, the development of the domestic automobile industry is more of a change in numbers and an accumulation of quantity. In the process of transition to quality, the accumulation of quantity is a part of it, and it also requires a significant increase in each node, that is, to fill in the unfinished "course". These "courses" are the details, such as technology research and development, business management, marketing strategy, and even the brand building of dealerships. Remediating classes requires guidance from the top-level design, such as policy-guided companies to improve their deficiencies, and the market needs to play a regulatory role in favor of the survival of the fittest to promote development. In fact, the role of the market is already in effect. For example, when marketing begins to pay attention to people's emotions, they gradually abandon simple and boring product introductions. When faced with every living individual, emotions are more likely to impress people.
With an annual output of 20 million vehicles or 30 million vehicles, it is only a digital difference for the Chinese automobile industry. However, the automobile production and sales countries and the automobile power countries are essentially different. How to achieve the goal of a car power country is more urgent than a simple digital growth.
Shenyang Zhongda Huanxin Refrigeration Technology Co., Ltd.
