Goodyear Teams Up with Four Top Brands to Create "One-Stop" Automotive Service New "Aircraft Carrier"

On January 23rd, Goodyear signed retail sales in Xiamen with Shell (China) Co., Ltd., DuPont China Group Co., Ltd., Delphi Automotive Systems (China) Investment Co., Ltd., and Federal-Mogul Corporation, and other world-class automotive care products and parts companies. Cooperation Framework Agreement. From now on, the quality products and services of the above-mentioned well-known brands will smoothly enter nearly 700 authorized service centers in the country's 250 cities, further enriching the center's product categories and service content, and bringing more professionalism to consumers. , convenience and diversified car service upgrades to enjoy.

According to the strategic agreement signed this time, in addition to sharing Goodyear's retail channels and customer resources, the partners will also conduct comprehensive and in-depth cooperation in product supply, service support, and professional and technical training to promote the overall service of the Goodyear brand retail network. The level and quality of service are further improved.

Meng Xianguang, Deputy General Manager of Goodyear China Sales, said: "By joining forces with top brands like Shell, DuPont, Delphi, etc., consumers can buy more variety of car care products in any future Goodyear authorized service center. Enjoy standardized 'one-stop' services including tires, oil, batteries, beauty, audio, DIY supplies, quick repair and maintenance, etc."

According to reports, in addition to providing tire service to consumers, Goodyear's authorized service center will also provide a series of "one-stop" services covering automobile decoration, maintenance, testing, replacement of worn-out products, and tire upgrades. After more than a year of operation, this model has proven to be a successful business model. According to a 2006 survey, the average turnover of Goodyear's authorized service centers increased by more than 46%. Among them, tire income after joining the Goodyear Authorized Service Center was 142% before joining, retail service product revenue was 191%, auto service income was 145%, and overall income was 146%.

Meng Xianguang emphasized that Goodyear's authorized service center has broken through the traditional and single concept of “tire” shop, and has provided a brand-new service platform to continuously meet the full range of needs of drivers. It has provided comprehensive, convenient and standardized services to modern consumers with fast-paced lifestyle. .