Competition for Overseas Discourse Rights Hubei Automotive Industry Accelerates European Layout
December 21, 2022
Hubei automobile companies are accelerating their march into Europe. Recently, the reporter was informed that this year at the world's top commercial vehicle show - Hannover International Commercial Vehicle Show, will be the first appearance of the production of E-car "dash", Dongfeng Commercial Vehicle will bring its Dongfeng Tianlong flagship, Dongfeng Tianlong, Dongfeng Tianjin 3 The main models of the car debuted at this auto show.
Dare to "brightly come out" and dare to "go out", from the acquisition of KFLT company in Shenyang Bearing, to Wuhan Iron and Steel merged ThyssenKrupp Tailored Blanket Group, and then such "Dongfeng" brand cars debut international top auto show. In the European core market in which international car makers must compete, Hubei Automobile is quietly expanding with the entire industry chain.
Dongfeng launches its own brand offensive in Europe
"Hannover International Commercial Vehicle Show" is one of the most prestigious auto shows in the world. It is known as the "wind vane" of the commercial vehicle industry. It is held for two years and is the 65th edition in 2014. It will be opened in Hanover, Germany, at the end of September. Curtain. This year, Dongfeng Commercial Vehicle will participate in this event for the first time.
A thousand miles away, transporting a vehicle alone is a big price. For this exhibition, Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd. disclosed his ambitions. “We hope to promote the 'Dongfeng' brand and products worldwide and develop a good partnership by participating in the Hanover Commercial Vehicle Show.”
This "predator" of commercial vehicles that dominates the Chinese market has already launched brand promotion through Europe. Huang Gang introduced Dongfeng Commercial Vehicle's exclusive title of “Dongfeng” in 2013 and formed the “Dongfeng Team” to participate in the “Volvo” Ocean Race 2014-2015 season. This competition is also important in spreading the “Dongfeng” brand in the global market. platform.
At present, Dongfeng Commercial Vehicles has established a marketing service network in Southeast Asia, Africa, South America and Central and Eastern Europe, and is gradually establishing a global sales and service network. In addition to commercial vehicles, passenger cars under the Dongfeng Group are also actively being deployed. Qiu Xiandong, general manager of Shenlong Motor Co., Ltd. disclosed that Thailand is currently looking for suitable local production and R&D areas to prepare for entering the Asian market. In May of this year, Dongfeng Fengshen authorized 16 dealers in Russia to formally enter Russia.
Dongfeng Group's overseas medium-term business plan shows that it will strive to build 10 overseas strategic regional markets in 2012-2016.
E automobile industry chain competes for overseas right to speak
In addition to the Dongfeng Group, Hubei automobile affiliates are also actively extending their reach to Europe.
At the end of May last year, Zhanxi Company of Hubei Sanhuan Holdings successfully acquired Poland’s KFLT Bearing Company, the largest bearing manufacturer in Poland. This merger not only created a precedent for cross-border mergers and acquisitions of state-owned enterprises in Hubei Province, but also became an overseas merger and acquisition of Chinese automotive bearing companies. The first case.
Currently based on this project, Sanhuan Group, the largest automobile company in Hubei Province, is planning to build an industrial park in Poland. In May of this year, the Polish government stated that it is willing to give maximum assistance to the Sanhuan Group in terms of site selection, supporting facilities and EU subsidies and other policy support.
Three months after the acquisition of KFLT bearings by Sanhuan Group, Wuhan Iron & Steel Group has extended its reach to Germany, a world known for its manufacturing industry, and successfully acquired the ThyssenKrupp Tailored Blanket Group, which is based in Germany. Relying on ThyssenKrupp’s 40% share of the global market, Wuhan Iron & Steel’s auto board will be overwhelmed by the broader global auto manufacturing market.
From Asia to Europe, from vehicles to parts, Hubei automobiles and affiliated companies are increasingly appearing on the territory of traditional Western forces. In this regard, Zhang Guofang, vice president of the Automotive Engineering Institute of Wuhan University of Technology, believes that “going out” is not only a manifestation of the growth of the automobile industry in Hubei, but also the road for the development of the automobile industry in the future. Fortunately, it is “going out”. During the process, the Hubei automobile industry did not implement a single vehicle export method. Instead, it deployed the components and the entire vehicle industry chain, which made it more competitive and more development, and was more conducive to fighting in the global automotive market. ".
Shenyang Zhongda Huanxin Refrigeration Technology Co., Ltd.
