China Automotive Will Shine APEC Independent Brands to Compete in Confidence
December 26, 2022
The world-famous "APEC China Year" will be held next month in Beijing. The above-mentioned brands, including the Roewe Granville, Beiqi Saipan and FAW Hongqi, will be on display as their own brands, becoming APEC's "officially designated vehicles."
Looking back at 2001, China held its first APEC meeting. At that time, it was the joint venture brand cars such as Audi, Mercedes-Benz and Buick GL8. After 13 years of continuous operation, independent brands have successfully won the APEC official car qualification with technological innovation, quality improvement, and rising brand influence, appearing on the stage of APEC. However, it is worth mentioning that the independent brands dared to compete with the joint venture brands on the same platform and were brave enough to take on the heavy responsibility of the conference car. It also showed that the self-confidence of the independent brands had greatly improved.
Quality is the first brand image to enhance overall
The "Official Designated Vehicle" represents high quality, influence, and credibility, and it has always been a battleground for auto manufacturers to compete. However, the self-owned brand car started late and technology was weak. Some people think that the autonomous car is a generation with low quality and inferior brand. Since then, independent brands have rarely appeared in high-standard official receptions. The official car market is firmly occupied by joint venture brands such as Audi and Mercedes-Benz. Nowadays, where is the courage of the independent brand to land on APEC?
An industry source believes that the improvement of quality is the main reason for self-branded auto companies to rebuild their confidence. In the past 13 years, independent brand enterprises such as FAW, SAIC, BAIC, Chang'an, Geely, BYD, etc., have achieved great improvement both in bringing together global resources for their own brands, and in technology research and development, and improvement of production processes.
FAW Hong Qi H7 atmosphere, distinguished, with its own four-cylinder supercharged series engine; SAIC Roewe 950 uses in-cylinder direct injection engine, 6-speed wire soft tiptronic gearbox, and the joint venture brand cars are comparable; Beiqi Shenbao born out of Saab The platform uses a number of international technologies... As Dong Yang, secretary general of the China Association of Automobile Manufacturers, put it: “The quality of self-owned brand automotive products has improved, and some products are comparable to joint venture brands.”
Based on the improvement of quality, the image of independent brands continues to rise. Last year, the 2013 China New Vehicle Quality Study (IQS) report released by JDPower Asia-Pacific Company showed that independent brands have made significant progress: 4 brands are higher than the industry's overall new car quality average. Qiao Jie, vice president and general manager of JDPower's global consulting services, said that the progress made by independent brands in last year's election was not accidental. Years of research have proved that the gap between independent brands and international brands is continuously narrowing. “JDPower has started to study the quality of new cars in China since 2000. At that time, the number of 100 Chinese self-owned brand cars was 396 more than international brands; in 2013, this gap has narrowed to 51, and the 14-year problem has been reduced by 7 It is an indisputable fact that the gap between China's own brands and international brands is continuously narrowing."
"If we follow this trend, it will take about five years or so. By 2018 or 2019, China's own brands will achieve the same level of international quality in terms of hard quality," said Qiao Jie.
Whoever owns its own car to compete for APEC
It is precisely because of the improvement in quality and the promotion of the brand image that the independent brand cars have confidence in competing with the joint venture brands and eventually replace Audi, Mercedes-Benz, etc., and become the winners in the APEC official designated car market! Today, APEC has become a camp of its own brands, and its own brand cars such as FAW, SAIC, and BAIC are competing against each other.
The Red Flag sedans are known as the Chinese National Vehicles. In the major foreign affairs of the 1960s and 1970s, it can be seen as a national brand that people are proud of. It is even more tolerant to compete in the "APEC official car". During the APEC meeting, the Hongqi H7 sedan will be used as the core model of the reception team to provide reception services for participating leaders and spouses and VIPs above the ministerial level. According to Cui Dayong, deputy general manager of FAW Sales Co., Ltd., Hongqi H7 can contribute to the APEC event. It is glory and it is also the responsibility. The Hongqi brand will not be burdened with trust and show the strength and style of China's own brands.
On October 20th, SAIC Roewe 950 and SAIC Datong G10, the two flagship models under SAIC Motor Corporation, also became the official vehicles for the APEC Industry and Commerce Leaders Summit in 2014, providing high-level leaders and participants for the APEC Summit. Quality business car service. It is understood that before the 2014 APEC CEO Summit, SAIC G10 has become the official designated vehicle for the 2014 APEC Trade Ministers Meeting and the 2014 APEC Ministerial Meeting of Small and Medium Enterprises. During the two major APEC meetings in Qingdao in May and Nanjing in September, the official fleet of cars designated by the SAIC G10 not only showed the international high-end conference style of the APEC conference, but also demonstrated the quality charm of China's high-end international automobile brands. .
At the same time, BAIC's own-brand passenger cars and commercial buses, including Beijing Automotive, Foton Motors, and BAIC New Energy Automobiles, have also become the official vehicles of the 2014 APEC meeting, including new energy pure electric vehicles. It is the first time that APEC is the official designated vehicle. BAIC Group provided various self-owned brand products for the APEC meeting, including the Shenbao D70, Futian Meng Parker van, Futian Ouhui bus and New Energy pure electric vehicle. Among them, for the first time, pure electric vehicles, as the official designated vehicle for the APEC conference, can be displayed on the international stage of APEC, and reflect the determination of Beiqi Group to develop the new energy automobile industry and its confidence in its own products.
Shenyang Zhongda Huanxin Refrigeration Technology Co., Ltd.
