AR is changing the automotive industry. In 2012, AR smart glasses shipped 1.7 million units in the automotive industry.

According to foreign media reports, many companies in the automotive industry are strengthening AR research activities since AR has proven to be beneficial to the entire industry from the design, production to sales value chain. AR is beginning to change the market and sales of the automotive industry.

High-end, head-mounted AR (Augmented Reality)/MR (Mixed Reality) devices are being used in the automotive industry for more complex situations in the automotive industry. RealWear is working with Volkswagen to develop new research on AR (Augmented Reality). Volkswagen has been testing and testing AR application cases and using it to complete design iterations faster. Ford has equipped its designers with Microsoft HoloLens and plans to expand its use worldwide. Using Apple's ARKit, Audi has released an AR app that allows customers to communicate with custom digital vehicles in detail before deciding to purchase. The app allows the Audi's realistic 3D model to be placed in its location and based on The user needs to resize it. Hyundai, Jeep, and Volvo also began using AR for virtual driving tests and digital showroom experiences, saving time, space and expense.

Consulting firm ABI Research expects that by 2022, smart glasses will ship 1.7 million in the global automotive industry. By then, the entire automotive AR market is expected to grow at a compound annual growth rate of 177%, and by 2022, the market value will reach $5.5 billion.

Lead analyst Eric Abbruzzese added, “Although the current use of automotive AR is still in its infancy, its application has shown a reliable return on investment. For any new technology, ROI is always the first answer. The problem is especially true for AR. Collaboration, step-by-step guidance, remote experts, and 3D spatial visualization have been tried in a variety of industries and have achieved positive and predictable results. The importance of design and prototyping, plus The meager profits of the automotive industry have made the automotive industry the main choice for AR.